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Marti Parreno, Jose: Sanz-Blas, Silvia: Ruiz-Mafe, Carla: Aldas-Manzano, Joaquin:
Key factors of teenagers' mobile advertising acceptance.
[2013]
Author
Aldas-Manzano, Joaquin (1)
Marti Parreno, Jose (1)
Ruiz-Mafe, Carla (1)
Sanz-Blas, Silvia (1)
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acceptance
(1)
adolescent
(1)
advertising
(1)
advertising effect
(1)
attitude
(1)
entertainment
(1)
marketing
(1)
media content
(1)
mobile media
(1)
relevance
(1)
secondary school
(1)
student
(1)
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research report
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periodical article
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2013
(1)
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english
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Industrial management and data systems
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